Video marketing is no longer an optional online marketing strategy for businesses; it is essential. Video marketing is one of the fastest growing forms of getting word out to the general public. It is a form of social media that is thriving. A growing number of people are beginning to watch videos online on YouTube and Vimeo many of which get promoted via Facebook, Twitter and Pintrest. Organizations have started to allocate more of their strategy to the video world. The main reason is the sheer size and amount of viewers some videos get. The sites themselves get millions of hits and most videos have thousands of watchers. In fact, around 10 hours of video are uploaded each minute.
The power of video has always been large and video sites are a great way for an organization to get marketing promos and other information in front of thousands of potential clients and viewers. Once the video is up on Youtube or Vimeo, the company then needs to make sure people actually see it. If the video is good and the marketing of the video is right, it could go viral and the viewer traffic will soar.
Organizations are turning to the video social media sites to promote many different things. The three top reasons a company turns to video promotion through social media sites like YouTube and Vimeo include:
1. Exposure- The video social media sites have millions of viewers waiting for new and innovative videos. The arena for getting information to the public is ripe and open. Videos show up on Google searches so companies can even set up their own videos as well as special channels and they will show up in search results, if they have been properly tagged.
2. Interactivity- Social media is a huge industry and organizations are starting to be very active in the field. A company’s activity in the social media realm often connects it with users and clients. This gives the company a human feel and touch and not just a name. Companies that embrace the social media medium appear much more approachable than those that run ads on TV. Video promotions allow viewers to make comments and interact with the company on a whole new level.
3. Price- TV commercials are expensive. Most marketing is very costly. Producing videos for the internet is something that can be done on a very low budget and posting them is free. Most businesses can afford to run some advertising on social media video sites. For years, viewers would simply upload their favorite clips, home videos, and other items. Now businesses are realizing they can get some serious, free exposure by adding their brands and messages to the video sites.
Alignment of marketing strategy and customer interaction will decide the share of videos on YouTube of Vimeo. If the video is good enough, it may even go viral!
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David G. Peterson is a business consultant and author of Handling the Remedy. He has extensive international experience managing projects and operations for large financial institutions. He has worked in North America, Europe, Middle East and Asia skillfully managing business and technical requirements, core systems enhancement and support, merger and acquisition integration's, business process reengineering, off-shoring and outsourcing.