The website Pinterest has a variety of pictures on the main page of the website, from an image of a ketchup bottle as a pancake dispenser to a picture of a teacup. All of this may make you wonder how Pinterest can fit into your business marketing strategy. However, with statistics like an increase of over 2,700 percent in unique visitors to the site since May 2011, an annual household income for site visitors of over $100,000 and more users than LinkedIn, YouTube and Google Plus combined, business owners simply cannot afford to ignore Pinterest.
Pinterest and Marketing
According to SiteGlimpse.com, one out of every 185 visitors to the internet stops by Pinterest daily, with approximately 9,000,000 site visitors every day. Now consider getting your business name or information in front of those visitors…free. Suddenly, your business marketing strategy aligns quite well with Pinterest, doesn’t it?
How It Works
Pinterest is a virtual bulletin board where users create a personal profile and then “pin” items, articles, photographs, information and other material that they like to their profile or their pin board.
How to make it Work for You
When it comes to using Pinterest as a business marketing strategy, Pinterest does require a certain time investment. However, the time invested can result in some real profit as a result.
1. Ask someone you know for an invite to Pinterest. The site is invitation-only.
2. Register for a profile through your business Facebook page. Keep your Pinterest profile related directly to your business, using your business name, email address, photo(s) and/or website.
3. Explain your business in your profile and include other relevant information, such as your location, your mission statement, website and other ways to attract customers or clients.
4. Once you have a profile, start creating. Click “Add” and then “Add a Board” on the toolbar of the top of the page in Pinterest to start making boards. Choose a title and a theme and remember to click “Create” when the board is complete. Keep your boards relevant to your business, such as a related theme, concept, items, purpose or even common colors or ideas.
5. Keep it relevant but not blatant. The Pinterest community does not seem to like blatant self-promotion.
6. Add the “Pin It” button to your website so others can pin to your items as well.
7. Pin things you find that relate to your business or your created boards.
8. Maintain your pin boards, continue to pin things that relate to your business and encourage customers or clients to use Pinterest for items from your website.
Aligning your business marketing strategy with Pinterest is easy and free.
David G. Peterson is a business consultant and author of Handling the Remedy. He has extensive international experience managing projects and operations for large financial institutions. He has worked in North America, Europe, Middle East and Asia skillfully managing business and technical requirements, core systems enhancement and support, merger and acquisition integration's, business process reengineering, off-shoring and outsourcing.