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How to Align Your Marketing Strategy with Pinterest

The website Pinterest has a variety of pictures on the main page of the website, from an image of a ketchup bottle as a pancake dispenser to a picture of a teacup. All of this may make you wonder how Pinterest can fit into your business marketing strategy. However, with statistics like an increase of over 2,700 percent in unique visitors to…

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Google Talk

Does your business leverage the latest available technologies? Already recognized as a global powerhouse, Google has released a VOIP tool; Google Talk. Google Talk is a downloadable chat application that allows individuals to instant message, share status updates, transfer files, talk long distance for free, have an audio conference and many other things. There are many company advantages to using…

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You Tube & Vimeo

Video marketing is no longer an optional online marketing strategy for businesses; it is essential. Video marketing is one of the fastest growing forms of getting word out to the general public. It is a form of social media that is thriving. A growing number of people are beginning to watch videos online on YouTube and Vimeo many of which…

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Twitter

Does your business Tweet? Twitter is an online social media forum that allows individuals and companies to communicate and interact on a whole new level.  Twitter can connect people with one another that would otherwise have no contact.  It can also engage and empower people who had no such power in the past.  There are a number of companies and…

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Facebook

Does your business have a Facebook group page? What is your organizations strategy and how does the alignment of Facebook mesh with your customers. Serious companies simply have to have an online presence in today’s modern society to be viewed as credible by customers.  That means having a website and taking advantage of social media outlets such as Facebook. Facebook…

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LinkedIn

LinkedIn is the world’s largest professional online network.  There are over 120 million members on the site, which continues to rapidly grow.  LinkedIn connects people to their trusted contacts, business associates, friends, and family members.  It can help people exchange knowledge and ideas, create opportunities, and broaden a person’s network of professionals. What alignment exists between the users profile and…

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Video

Creating an Internet presence is a vital part of gaining market share for a business. Creating videos for online promotion is as integral a part of Internet branding as websites and social media. In order to effectively use Video for marketing, a company needs to determine the available budget and how to effectively market videos online. Cost of not doing online…

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Social Communications and Collaboration

The use of social communications and collaboration techniques are essential for  business success. It is generally understood that social media is a key component in positive business transformation, but it requires more than using new methods to communicate. That is just one part of the equation, because collaboration, which involves participation and support, is what will validate a company’s attempts…

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